Undercard

Sponsorship rate calculator

A rough, honest starting point for what to ask a brand when you're a small streamer. It only uses the numbers you type in. Nothing is sent anywhere.

These are example numbers. Type in your own.

Your channel

Use the average from your Twitch Creator Dashboard (Analytics) if you have it. For a mention only deal, use the length of the stream it goes in.

What the brand gets
Exclusivity
Can they use your clips in their ads?
Cost per 1,000 viewer hours

$15 to $40 is a rough rule of thumb some streamers use for live sponsorships, not a promise and not market data. Brands, games and countries differ a lot. Change it if you know better.

Low$12The least you'd take. Good for a first deal or a brand you love.
Fair$16What to ask first. Room to come down a little.
Stretch$20If they want more, or your chat is very active for your size.

For the whole deal. Per stream that's about $12 to $20.

Under 20 average viewers?

That's most of us. At this size brands usually pay in products, game keys or a small flat fee. A fair flat ask to start with is $15 to $50 for the deal.

How to pitch it: lead with what makes your chat special (regulars, how much they talk, your niche), offer a clip they can share, and ask for a small fee plus product. Indie game studios and small gear makers are a better fit than big brands.

Here's the math
  1. Viewer hours: 10 average viewers x 2 hours x 1 stream = 20 viewer hours.
  2. Airtime: 20 / 1,000 x $15 to $40 = $0 to $1 (fair uses $27.5).
  3. Add ons: Verbal mention $5 + Overlay logo $10 = $15 per stream x 1 = $15. Low asks for 80% of that, stretch for 125%.
  4. Extras: exclusivity x 1, ad usage rights x 1, so everything is multiplied by 1.
  5. Rounded: $12 low, $16 fair, $20 stretch for the whole deal.

The add on amounts are our own round numbers to get you started, not industry figures. It all depends on the brand.

Make it easy for sponsors to find you

Put a business email in your Twitch About panel (and your other socials). Brands and indie studios look for one before they reach out, and a channel without one usually gets skipped. A separate email just for business keeps your personal inbox clean.

Ask for more than money

  • Game keys for you and a few for a giveaway (check Twitch's rules and your local laws for giveaways).
  • Gear or product you'd actually use on stream.
  • An affiliate code with a real percentage, so you earn on every sale, not just once.
  • A longer deal, like three streams over three months, with the rate locked in.
  • Early access or a chat with the devs on stream.

Your pitch

Plain and short works best. Swap in the brand name, then copy it.

Log in to fill in your own numbers

Always disclose it

Sponsored streams must be clearly disclosed. On Twitch, turn on the branded content toggle in Stream Manager (Edit Stream Info) and say out loud that the stream is sponsored, early and more than once. Put #ad or "Sponsored" in your title and panels too. That's what the FTC asks of US creators, and it keeps your chat's trust. See how we handle our own links in our disclosure.